Efficient price monitoring in online pharmacies & price portals

Price & Price Portal Study 23

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Highlights of the Price & Price Portal Study 23

  • Market overview & price increase: How have prices in e-pharmacies and price portals developed in the course of inflation?
  • Background & Facts: Why should pharmaceutical companies monitor their prices?
  • Brand & price analyses: Which store is the cheapest and how do individual brands perform?
  • Top Shops & Brands: What inflation effects can be seen over time in top stores, brands and portals?

The following download is a document in German language.

Your direct link to the download

As expected from inflation, prices in e-pharmacies have increased, with the notable exception of price search portals, where deep discounts continue to be offered. Monitoring prices is critical for manufacturers, and the current high price volatility underscores the need for ongoing monitoring.


Inflation therefore does not stop at online pharmacies and will also ensure price increases here in 2022. Overall, an average price increase of 6.4% can be seen in the top 20 stores.

In the Price & Price Portal Study 23, we look at price changes as well as the effects of inflation in the top online pharmacies and price comparison portals for nonRx products. In addition, we present pricing basics as well as the top 6 reasons why it is so relevant for pharma companies to regularly monitor the prices of their brands. This is followed by numerous analyses of top brands, stores & portals, which illustrate changing price mechanisms also in the course of inflation.

Study Contents:

  • Market overview & price increase
  • Why should pharmaceutical companies monitor their prices?
  • Price analysis: e-pharmacies & price portals
  • Top Shops & Brand: Inflation effects over time

The following download is a document in German language.

    To the Download

    Excerpts from the study

      Retail Media und WKZ Studie 23 Plus Member 1
      Retail Media und WKZ Studie 23 Plus Member 2
      Retail Media und WKZ Studie 23 Plus Member 6
      Retail Media und WKZ Studie 23 Plus Member 14
      Retail Media und WKZ Studie 23 Plus Member 15
      Kim tmp

      You want more information about this topic?

      Then contact Kim Lander, Head of E-Commerce & Business Development:

      Mail: kim.lander@smileai.de
      Mobil: +491771946883
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