The last two years have greatly shaped and accelerated digital progress and online commerce worldwide. E-commerce has reached new highs in many industries across Europe, with over 500 million users, and now seems more dynamic and in demand than ever. The total turnover of online stores in Austria, for example, increased by an average of 35% across all sectors.
In almost all European countries, pharmaceutical e-commerce in particular is experiencing an upswing as a result of the pandemic, and online pharmacies have moved further into the spotlight. Nevertheless, a European comparison reveals major differences between the countries and the state of their online pharmacy market. While in Great Britain or Germany pharmaceutical e-commerce has been successfully progressing for several years, Austria is currently still taking its first steps on the online pharmacy market. We take a closer look at the Austrian market in this study.
In the Online Pharmacies Study Austria 2022, we analyze which e-pharmacies are performing best in Austria today and are optimally positioned for 2022. For this purpose, the top 10 stores are measured in detail against six relevant decision-making factors from the consumer's perspective in online marketing: Price, SEO, Service, Traffic, Usability, and Social. We also take a look at the specifics of the Austrian e-pharmacy market and provide pharmaceutical manufacturers with concrete recommendations for their brand sales in Austria.
Who is the number 1 online pharmacy in Austria?
Contents of the Study:
- Price & Performance Analyses
- Detailed analysis of the top 10 stores
- Recommendations for manufacturers
- Market Insights Austria
The following download is a document in German language.
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