E-Pharmacy Study 25/26

Highlights of the E-Pharmacy Study 25/26

Top 15 detailed evaluation: Overall ranking of the top 15 online pharmacies and detailed presentation of shop performance
Shop insights & market insights: Valuable insights into user channels, demographics, market forecasts and price portals of e-pharmacies
The eRx sales champions: Sales analyses & forecasts for the current winners in the race for the highest eRx sales
gesund.de on the road to success: Presentation of the pharmacy platform gesund.de, which has achieved great success in the eRx sector since the introduction of CardLink

The E-Pharmacy Study 25/26 provides the latest comprehensive overview of the digital pharmacy market in Germany. The result: the market is consolidating, eRx is driving growth, and the leading roles are clear. Shop Apotheke ranks ahead of DocMorris and Medikamente per Klick. For 2025, we forecast almost £1 billion in eRx sales via online pharmacies (+82% vs. 2024) and £703 million in eRx external sales via pharmacy platforms. The study provides you with clear benchmarks and concrete starting points for your brand strategy.

In the study, we analyse which e-pharmacies are performing best today. To this end, the top 15 shops are measured in detail against the seven most important decision-making factors from a consumer perspective in online marketing: price, SEO, service, traffic, usability, social media and advertising budget. In addition, there are exclusive shop insights relevant to pharmaceutical companies, recommendations for action, forecasts for the e-pharmacy market, and a special focus on the three current winners in the race for the highest eRx sales: Shop Apotheke, DocMorris, and the pharmacy platform gesund.de.