The ranking of the Top 20 e-pharmacies in Germany

The digital landscape of e-pharmacies is becoming increasingly diverse. New players are regularly added, changing the market. Whether Amazon, ordering platforms, quick commerce providers or external suppliers such as Douglas or Otto, each takes a new place. Nevertheless, even today, online pharmacies continue to form the core of the digital pharmacy market. The market is in an ongoing state of expectation and transformation, and the top stores are constantly adapting to this through their offerings and digital presence.

In the E-Pharmacy Study 22/23, we analyze which e-pharmacies are performing best today. To this end, the top 20 stores are measured in detail against the seven most important decision-making factors from a consumer perspective in online marketing: Price, SEO, Service, Traffic, Usability, Social and WKZ. The study also offers relevant store insights for cooperation between pharmaceutical companies and e-pharmacies on the topics of store entry channels, store demographics, WKZ investments, sales, reach and price portals.

Study Content:

• Ranking of the top 20 e-pharmacies
  
• Detailed analysis of all stores
  
• Exclusive e-pharmacy insights
  
• Cooperation between manufacturers and e-pharmacies

The following download is a document in German language.

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