- €9 billion market volume in 2024: Online pharmacy revenue in Europe has grown by 17 % since 2022.
- Mobile-first customers: Over 80 % of all visits come from smartphones and tablets.
- Regulatory framework & compliance: Only Germany and the UK allow online sales of Rx & OTC in e-pharmacies; other markets require partnerships or sales restrictions.
- Traffic champions Poland & Italy: Doz.pl and Redcare lead the country rankings by visits.
- Amazon PAN-EU boost: PAN-EU central warehouses in eight EU countries enable faster deliveries and simplified cross-border logistics
Highlights of the European Pharma Ecommerce Study 25
E-pharmacies and Amazon now shape European pharma ecommerce: nearly €9 billion in online revenue by e-pharmacies and 17 % growth over the last two years showcase the immense potential. The European Pharma Ecommerce Study 25 delivers precise insights into market sizes, user behavior and a ranking of the e-pharmacy top players in UK, France, Italy, Poland and Spain —combined with practical recommendations to help you win in the digital competition. In addition to insights, the study also provides concrete tools and guides that help pharmaceutical manufacturers position their brands well in online pharmacies, increase visibility, and boost sales.
Content of the study:
- €9 billion market volume in 2024
- Mobile-first customers
- Regulatory framework & compliance
- Traffic champions Poland & Italy
- Amazon PAN-EU boost
Excerpts from the study
You want more information about this topic?
Then contact Kim Lander, Head of Ecommerce & Business Development OTC, directly:
Mail: kim.lander@smileai.de
Mobile: +49 177 1946883
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