eRx & Telehealth Study 25

Highlights of the eRx & Telehealth Study 25

Rx e-pharmacy outlook until 2030: Up to €12 billion in online Rx sales possible by 2030
Shop Apotheke dominates: with a 54% market share in the nearly €1 billion eRx market
Telehealth provider ranking: Two top 5 rankings among the top telehealth providers in two categories
Telehealth opportunities for Rx manufacturers: HWG-compliant positioning of suitable Rx preparations increases visibility
AI boost for field sales: VoiceCRM gives you +1 field day/month, –50% admin effort and +15% revenue per visit

Digital e-prescriptions, telemedicine portals and online pharmacies are fuelling an Rx ecosystem that could generate nearly €1 billion in revenue by 2025 – and that's just the beginning. Our eRx & Telehealth Study 25 shows you which players are setting the tone, how market shares are shifting and why Shop Apotheke is currently clearly winning the eRx sprint. We don't just focus on sales figures, but also decipher the growth levers.

At the same time, telehealth providers are professionalising their offerings – from 24/7 video consultations to AI-supported symptom checkers. We take a closer look at the most successful providers in the generalist and specialist categories in two top 5 rankings in the study. For prescription drug manufacturers, collaboration with telehealth providers creates a HWG-compliant shortcut to patients: tailored product placement immediately after diagnosis, data-driven patient insights and new touchpoints for disease awareness campaigns. Our analysis categorises ten top platforms, evaluates traffic, SEO strength, app performance and partnership potential – so you can see immediately who is worth working with.

And because sales without efficiency is not a revenue lever, the study calculates how AI tools such as VoiceCRM can transform your pharmaceutical sales force: speaking instead of typing, automatic CRM updates and next-best-action suggestions make every visit measurably more profitable. Practical examples show you how you can gain an extra day in the field each month – without increasing your team.