How are Germany's drugstores & Douglas performing digitally in the healthcare market?

In drugstores, the focus on health issues has risen sharply in the last 2 to 5 years. This success is due not least to the confirmed systemic relevance of pharmacies and drugstores at the start of the pandemic, a changed health image in society and the successful sale of non-pharmacy drugs in drugstores. In addition to body care products and dietary supplements, drugstores have been allowed to sell non-pharmacy medicines such as mild cough syrups, nasal sprays and throat lozenges for some years now, and have often shown interest in expanding this area to include OTC products.

In the Drugstore & Douglas Study 22/23, we show how relevant drugstores already are for the pharmaceutical sector, how they are currently performing online, and what future prospects there are for a symbiosis of the two sectors. The stores of dm, Rossmann, Müller, Budni and Douglas are analyzed.

Study content:

• Drugstore overview
• Digital Performance
  
• Drugstore meets Pharma
  
• Drugstore strategy

The following download is a document in German language.

To the download