Sales, forecasts and the e-prescription game – who is ahead in the market?

Smile AI's Digital Pharmacy Landscape & E-Prescription Study 2025 provides comprehensive information on current and future developments in the digital pharmacy market. The focus is on e-prescriptions, strategic trends among leading providers and the entry of new market players such as dm and possibly Amazon. Particularly exciting is the enormous growth potential for e-pharmacies offered by innovative technologies such as the CardLink process, which makes it easy to redeem e-prescriptions via smartphone and significantly increases user acceptance. A look at the number of brick-and-mortar pharmacies shows that up to 6,000 brick-and-mortar pharmacies in Germany could close by 2031.

The study provides you with detailed sales forecasts and market analyses up to 2030 and shows you which providers are currently leading the way and how new competitors could change the dynamics. It also shows the number of e-prescriptions currently being redeemed and examines how manufacturers can best benefit from eRx. In addition, you will receive specific recommendations for action to help you, as a manufacturer, benefit optimally from digitalisation. Particular emphasis is placed on app-first strategies, cross-selling and targeted product placement in the e-prescription checkout process.

Use the study's well-founded insights to optimise your strategic decisions and remain successful in the digital pharmacy market!

Contents of the study:

• Shop Apotheke as the dominant player
• Future scenarios up to 2030
• CardLink technology is changing the market
  
• Consolidation expected
• App strategies are crucial

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