- Manufacturer survey on retail media & WKZ: Key challenges, strategies and budget trends in the digital pharmaceutical market
- Budget & ROI insights: WKZ & retail media account for 3–6% of gross sell-outs in online pharmacies for around half of manufacturers
- Search & categories: Which search and navigation logics actually determine the visibility of OTC brands in shops
- Amazon Advertising: Role, potential and best practices for cross-channel OTC visibility
- AI Visibility Index: Which OTC brands are recommended in ChatGPT, Gemini & Co. – and how AI visibility can be measured for the first time
Highlights of the CHC Channel Visibility Study 26
How retail media, WKZ, keywords, categories and AI systems influence the visibility of OTC brands
The digital visibility of OTC brands today plays a decisive role in whether products are found, noticed and purchased. At the same time, the ecosystem is becoming more complex: retail media and advertising budgets follow different logics depending on the platform, budgets are rising, transparency requirements are increasing – and new touchpoints such as Amazon and AI-based recommendation systems (ChatGPT & Co.) are further changing the competitive landscape.
In the CHC Channel Visibility Study 26, Smile AI analyses how OTC manufacturers can build their visibility along the entire shopper journey in a measurable, comparable and strategically controllable way – from online pharmacies and marketplaces to AI systems.
Content of the study:
- Manufacturer survey on retail media & WKZ
- Budget & ROI insights
- Search & categories
- Amazon Advertising
- AI Visibility Index
Why this study is relevant to you
Today, OTC visibility no longer arises in individual channels, but in the interplay of search, category placement, retail media, WKZ, marketplaces and AI systems. Manufacturers are faced with key questions:
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Where are my budgets really having an impact?
Which platforms are strategically relevant?
How can I compare visibility across channels?
And how can rising costs be managed efficiently?
The CHC Channel Visibility Study 26 provides you with well-founded answers to precisely these questions – data-based, practical and from a manufacturer's perspective.
Excerpts from the study
You want more information about this topic?
Then contact Kim Lander, Head of Ecommerce & Business Development OTC, directly:
Mail: kim.lander@smileai.de
Mobile: +49 177 1946883
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or feel free to contact our team.
