About our speakers
Fabian Kaske
Fabian is Managing Director and founder of Smile AI as well as CEO of the Kaske Group, which in addition to Smile AI also includes the marketing agency Dr. Kaske and the DTC specialist Dr. Vital. In recent years, under Fabian's visionary leadership, the entire Kaske Group has developed into a one-stop store for the digital pharma industry. To this day, Fabian is still involved in all relevant projects with heart and soul. Before joining his father's agency, he gained experience at the management consulting firm Oliver Wyman as well as at Procter & Gamble Somit, already setting the stage for becoming an expert in his field back then. Now, as a long-standing expert in the field of pharmaceuticals, ecommerce and digital marketing, he is a sought-after speaker at various events in the pharmaceutical industry.
Kristina Polten
Kristina leads the epharmacy team at Smile AI. Thanks to her expertise in brand and product optimization for epharmacies, combined with a targeted digital strategy, numerous clients have already benefited from her know-how. With an impressive career both as a category manager in an online store and as an ecommerce specialist on the manufacturer side, specifically in the mail order pharmacy market, Kristina has a comprehensive understanding of the market. She has established herself as a top expert in consulting and strategy in the epharmacy sector.
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