In today's highly competitive world of digital pharma, optimizing the use of retail media & advertising allowances can make the difference between success and failure.
In our webinar, we would like to introduce you to the strategically smart use of these instruments. From targeted budget allocation to detailed implementation tracking of booked advertising measures, we will examine every essential building block of the strategy. With an effective WKZ strategy, you can achieve your desired goals and maximize your sales.
During the webinar on 13.06.23 at 10.30 am, our experts Kristina Polten, Teamlead Epharmacy, and Benjamin Heigl, Business Development Manager, will present the status quo in the epharmacy market with practical examples and show how you can get the most out of your WKZ and retail media campaigns with the help of data-driven insights.
In the webinar, we will also discuss the opportunities and challenges of the current pharmaceutical market and show you how you can position yourself successfully in this environment. Together, we will optimize your marketing strategy in online pharmacies and beyond.
Topics in the Webinar:
- Status Quo
- Retail Media & WKZ-Overview
- Offsite measures
- Deep Dive Analysis
- WKZ
Watch the Webinar on Demand now!