The Digital Performance Index measures 10 top brands of an indication along the five Journey Stages: Attention, Interest, Desire, Action and Advocacy. The digital channels that are relevant for the customer during these stages are search, social media, websites, and e-commerce. We thus consider all touchpoints that influence the user online. In this way, we map the entire customer journey and have developed an all-encompassing index to measure digital brand performance in comparison with the competition.
We measure digital performance along the five journey stages using the following four digital channels: search, social, websites and e-commerce.
Overall performance gynecological antimycotics
This month we analyzed the strongest brands on the topic of gynecological antimycotics. The best overall performance was achieved by Canesten from Bayer.
The following download is a document in German language.
You want more information about this topic?
Then contact Kim Lander, Head of E-Commerce & Business Development:
Mail: kim.lander@smileai.de
Mobil: +491771946883
Are we connected on LinkedIn yet?
or feel free to contact our team.
