The Digital Performance Index measures 10 top brands of an indication along the five Journey Stages: Attention, Interest, Desire, Action and Advocacy. The digital channels that are relevant for the customer during these stages are search, social media, websites, and e-commerce. We thus consider all touchpoints that influence the user online. In this way, we map the entire customer journey and have developed an all-encompassing index to measure digital brand performance in comparison with the competition.
We measure digital performance along the five journey stages using the following four digital channels: search, social, websites and e-commerce.
Overall performance medical body care
This month, we analyzed the strongest brands on the topic of medical body care. The best overall performance was achieved by Cetaphil from Galderma.
The following download is a document in German language.
Du möchtest mehr Informationen zu diesem Thema?
Dann wende Dich direkt an Kim Lander, Head of E-Commerce & Business Development:
Mail: kim.lander@smileai.de
Mobil: +491771946883
Sind wir schon auf LinkedIn vernetzt?
oder wende Dich gerne an unser Team.
You want more information about this topic?
Then contact Kim Lander, Head of E-Commerce & Business Development:
Mail: kim.lander@smileai.de
Mobil: +491771946883
Are we connected on LinkedIn yet?
or feel free to contact our team.
